Brief
Art and design skills have decreased, yet research shows that participating in creative activities daily is linked to positive psychological functioning and improved life satisfaction. Could the Crafts Council, Swatch and Crayola collaborate to reach young adults and encourage them to participate in daily creative activities?
Solution
An experimental campaign created around the concept of ‘one minute sculptures’ and hopes to encourage young people to set time aside to gain the headspace to be curious.
DISCLAIMER: This is concept work for a student project