Brief
The Icelandic Sea Monster Museum requires a fresh brand approach, so that it can attract open-minded and adventurous visitors to learn about the regions quirky folklore and experience a fun day out with friends and family.
Solution
The brand concept of ‘re-imagine the myth’ pairs imagined characters, bursting in personality, with a straightforward wordmark and carrier, to create a refreshed brand experience. Using bold colours and enticing storytelling the Marvellous Monster Museum is surely a place where families and tourists wound anticipate visiting.
